Competitive scorecard
Living scores (0–10) vs short-form tools clippers actually use. Updated 2026-09-12.
| Product | Marketing | UI/UX | Features | Value | Management | Avg |
|---|---|---|---|---|---|---|
| ikto Full campaign board · celebrate checkout · mobile editor chrome |
9.2 | 9.5 | 9.8 | 9.2 | 9.1 | 9.4 |
| CapCut Editor depth & brand ubiquity |
9.2 | 9.0 | 9.4 | 8.0 | 8.5 | 8.8 |
| Opus Clip AI clip discovery brand leader |
8.5 | 8.0 | 8.2 | 7.0 | 8.0 | 7.9 |
| Vizard AI shorts suite |
7.8 | 7.6 | 7.9 | 7.2 | 7.5 | 7.6 |
| Cute Cut Mobile editor niche |
6.5 | 7.0 | 7.2 | 7.5 | 6.0 | 6.8 |
Gaps we’re closing
- Replace synthetic sample with real creator-uploaded clips (with permission)
- CapCut brand recognition / distribution still ahead
ikto’s wedge: campaign hunter + account performance + CapCut-style editor + Pro billing in one workflow for clippers.